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2801 Grand Ave.
Ames, Iowa 50010

(515) 232-3679
(515) 232-3086 fax

Holiday & Department Store hours may vary.
North Grand Mall is closed on Easter, Thanksgiving, and Christmas.
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Spring & Summer Fashion Trends
Color, patterns, prints launch spring fashions at North Grand Mall
          Snow or not, warm spring days are around the corner.  Time for a wardrobe change-up to bright colors, bold prints and eye catching details found in this season’s apparel trends at North Grand Mall.
            Find a rainbow of colors on the fashion scene, including pink, grape, aqua, lime green, red, orange and tangerine, the season’s hot hue.  The color spectrum embraces bold, solid colors as well as soft pastels.  Classic black is a mainstay in jackets and bottoms and after five dressing.  Neutral buttery browns, marshmallow whites and muted rusts offer a contrasting palate alternative to the brights. 
            Prints, from bold geometrics to delicate florals, are a leading trend in tops, jackets and dresses.  Oversize florals show up on sweaters where they’re paired with solid tees or lace trimmed camisoles.  For a crisp look, pair a white classic man shirt, tailored with ruffles, ruching or pin tucks with solid color bottoms.  Find these fashion colors and patterns at Christopher and Banks, CJ Banks, Express, Vanity and Gap.
            Women’s spring 2012 fashions are sporty, demure, classic and anything in between. Look for soft, draped necklines, lace trim, cap or kimono sleeves for a touch of glamour.  Dresses offer another option for replenishing a wardrobe.  New spring looks include a sheath or a line silhouette with ruching and waist flattering peplum details. Opt for a 1920’s look of flowing sheath silhouette with sparkle, beading and fringe a la the Great Gatsby, for a special occasion.  Look for these shapes and styles at JCPenney, Younkers and Maurices.
            Spring fashions bring a new dimension to jeans, the year round staple of every wardrobe. Nearly all stores are showing lightweight denims sporting vibrant colors in red, aqua and tangerine.  From body hugging skinny to flares to a tailored trouser cut, denims continue to reign as a fashion must have.  Shoppers will also find the ever-popular crop pant and Bermuda shorts in sorbet colors at stores including American Eagle Outfitters and Eddie Bauer.
            Spring 2012 continues the year of the sweater trend.  Find cropped or open front knit or crocheted sweaters in brights or neutrals to wear with a glam top or tee.  Sorbet colors show up in pretty cardigans that can top a dress or stand alone.
            The anorak, a shorter, pared down version of the classic trench coat, is becoming the go-to coat for rainy days or casual dressing.  Find this new staple in bright colors or go with everything neutrals at Gap.
            Accessories are essential to update the spring wardrobe, including gauzy scarves. Find these in bright or pastel colors, flowered or striped, for an inexpensive way to renew wardrobe staples.
            Handbags take on bright hues in oversized totes embellished with flowers, shoulder bags or satchels.  Spring’s newest style is the “doctor’s bag,” a boxed shaped, two handle hinged purse available at La La Handbags, Younkers and JCPenney.  Jewelry shines with turquoise and green, tiger’s eye, and colored crystals in multi strand necklaces, matching rings and bangle bracelets. Gold, silver and bright-hued butterflies are alighting on necklaces, rings, bracelets and earrings. 
            Shoes for gals go to varying heights with flats, wedges and heels. Flat ballet or skimmer styles, flip-flops and gladiator sandals, contrasted by strappy heels and tall wedges will fill the racks. Both tall and flat shoes will showcase peep-toe styles with bold colors, polka dots, checks, prints and stripes with embellishments and fringes.  Shop for these fun shoes, handbag and accessory trends at Journeys, Payless ShoeSource and Buckle.
            Men’s fashions highlight a colorful, yet slightly more subdued palate. The classic casual polo shirt is a must in lively colors of tropic breeze green, tangerine, lemon slice, frosted blue and papaya.   Stripes make an appearance in casual button down shirts, sweaters, hoodies, and Henley tees.  Up the casual quotient by pairing a striped casual button down with a solid jacket and dark washed straight leg jeans.  Look for jeans of every style and cut, denim and camouflage toned cargo shorts at the Buckle, Express and Younkers stores.